# GDPR Privacy Policy – DXUK Ltd.
At DXUK Ltd., we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
## 1. Who We Are
DXUK Ltd. operates the website www.dxuk.uk.
If you have questions about this policy or how we handle your data, please contact us at:
???? Email: shop@dxuk.uk
???? Phone: 01708 378530
## 2. What Data We Collect
We may collect the following personal information:
- Identity data: name, email address, phone number.
- Order data: billing address, delivery address, order details.
- Payment data: processed securely by our payment providers (we do not store full card details).
- Technical data: IP address, browser type, and cookies when you visit our website.
## 3. How We Use Your Data
We use your data to:
- Process and deliver your orders.
- Communicate with you about your purchase or account.
- Improve our website, products, and services.
- Comply with legal and tax obligations.
## 4. Legal Basis for Processing
We process your personal data under the following legal grounds:
- Contract: to fulfil your orders and provide services.
- Legal obligation: to keep financial and tax records.
- Legitimate interest: to improve customer service and prevent fraud.
- Consent: when you subscribe to newsletters or marketing communications.
## 5. Data Sharing
We only share your data with:
- Trusted service providers (e.g., delivery companies, payment processors).
- Legal authorities if required by law.
We do not sell or trade your personal data.
## 6. Data Retention
We keep your personal data only as long as necessary to fulfil the purposes described in this policy, and to meet legal, tax, or accounting requirements.
## 7. Your Rights
Under GDPR, you have the right to:
- Access your personal data.
- Correct inaccurate or incomplete data.
- Request deletion of your data ("right to be forgotten").
- Restrict or object to processing.
- Data portability (receive your data in a structured format).
To exercise these rights, contact us at shop@dxuk.uk.
## 8. Cookies
Our website uses cookies to enhance your experience and analyse site traffic. You can manage cookies in your browser settings.
## 9. Data Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, or disclosure.
## 10. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.